Case Study: The market potential of mobile commerce in India

Potential of mobile commerce

What does mobile commerce require? Superficially, it requires an incidence of a significant number of mobile phones among the potential users of the service. The other major requirement is obviously the willingness to use the mobile phones for these purposes. With the advent of apps for various ecommerce stores, the latter has mostly been taken […]

Mobile Commerce: Savior of retailers

Mobile Commerce

Conventionally bricks and mortar retailers are facing the giants challenges due to popularity and easy access of online shopping and mobile technology. Shopping and spending is shifting online as technology progresses and consumers become more mobile-savvy. China has recently seen a boom in mobile commerce- opening online stores in messaging apps. Many regional stores in […]