In the age we are in, a mobile app is not optional, it is absolutely essential. In fact, a lot of your target visitors shop online using their mobile phones rather than sitting and stressing themselves out in front of a desktop computer. If you don’t have the Magento Mobile app, you are losing a larger share of your prospects to smart competitors that are doing so.
Mobile now accounts for 60% of eCommerce traffic. Knowing fully well that the first hurdle—having a mobile-friendly website—is absolutely essential, we can discuss, in details, the reason why you need a Magento mobile app.
The reason why you need a Magento mobile app ?
1. Rapidly Increment in mobile phone users :
With the advent of different mobile phone brands coupled with the improvement in technology, the number of mobile phone users, using their mobile phone for eCommerce shopping, are over 60%, with almost 10% increase from the year 2014. Another important reason is the convenience of mobile phone usage in accessing eCommerce stores. Day-in-day-out, people prefer using their handheld smartphones rather than sitting in front of their desktop computers. Targeting these 60% customers with an easy-to-use Magento mobile app is a big assurance to increasing sales.
2. Brings better experience to customers :
What a time saver is the Magento mobile app! Customers now enjoy the best experience. For example, the mobile app provides you an easy and faster process of accessing your eCommerce store with just a few clicks on the app. Just imagine: starting your desktop computer, typing the URL to access the store, going to different new pop-up pages, attending to customer queries, and other stuff; Isn’t that time-consuming?
But the good news is, with a mobile app, your customers can save a lot of time by tapping on the app, easy to scan through your store, choose desired products and quickly proceed to the checkout page. The main benefit is that you are not only saving your precious time, you save the time of your esteem customers too. How? Since your customized Magento would be made available to your customers in Android and iPhone versions, they can easy to access your store anytime, anywhere.
3. Push notifications :
How do you increase sales when customers are not abreast of current additions, discounts and other mouth-watering offers you have in your store? Your online store can experience a massive increase in sales, via the Magento mobile app, by sending push notifications to your esteem customers. Whether you are offering a discount program or introducing a new product, the push notifications from the Magento mobile app can help you to increase sales. The moment the notification drops on your customers’ phones, they are tempted to buy the new product, or enjoy the discount offered, which leads to increase in sales for you. It has been confirmed, according to research, that the click rate of push notifications is between 45% and 75%- a high rate.
Push notifications from the Magento mobile app also increase customer retention and engagement. Mobile app with such a powerful feature like “push notification” will improve your sale by 50%
4. Payment gateway :
With the Magento mobile app, you are offered several payment gateways, both the ones that come with Magento, and other payment options you consider suitable for you and your customers. With that, you are never going to miss out on any sale due to payment issues.
Technology has afforded many individuals the opportunity of owning a mobile phone. As this trend increases, the way people shop online- the means of accessing eCommerce stores- has also increased. To this change, you need the Magento mobile app to reduce your stress and increase your sales by at least 50%.