BioInformatics and our SDi division combine to form the leading research and advisory firm serving the life science, analytical instrument and diagnostic industries. Our expertise includes assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customers’ brand loyalty, and evaluating brand strength and positioning. Our multi-disciplinary team is comprised of industry veterans, market research experts, consultants and survey statisticians.
- We are a full-service firm utilizing both “bottom-up” and “top down” research methodologies.
- We leverage the world’s largest panel of scientific and clinical customers for both quantitative survey research and in-depth Thought Leader interviews.
- We maintain and update our database of the financial performance of life science and analytical instrument companies and use proprietary algorithms to allocate revenues across dozens of product categories to create reliable models of market size, share, segmentation and growth.
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