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14 features in eCommerce Mobile App to increase your sales

The boom in mobile eCommerce has led to the creation of mobile apps and platforms. Our generation has become a comfortable shopping and paying their mobile devices. Smartphones and eCommerce Mobile App are having a meaningful impact on how we buy. Sales via the eCommerce Mobile App have grown 39% over last year to reach $123.13 billion this year in the United States. This means m-commerce will account for 1/3 of all eCommerce sales. Here is a list of 14 must-have features that attract online shoppers.

eCommerce Mobile App Features

  1. Simple Registration Process: Almost customers will not like to fill the long forms demanding too much information. Make the registration process simple & put smallest required fields for ease operation. People rarely prefer the app which demands too much information for a registration.
  2. All payment options supported: Sometimes it happens that a buyer has a strong wish to buy a product from the specific mobile app. Unfortunately, he doesn’t find the payment option he wants, then it may result in the decreased sale ratio. Put all possible payment options which are used by the most shoppers.
  3. Eye-popping themes: A phone has a limited space and if the design is too cluttered, it would make the user journey complicated. Ensure the app uses space without compromising on design and meets business objectives. Moreover, the visual should be attractive, engaging and must convey to the users. What an app does and why it is better than the competition
  4. A feature of Push Notifications: Some of the most successful eCommerce mobile apps are the ones that have Push Notifications into their list of features. Push notifications tend to inspire immediate action like exclusive promotions, special offers. You can pair up this feature with analytics, and you would see a significant boost in sales in no time.
  5. 100% Custom Branding: Get a custom mobile app with your own logo and color combinations at a nominal cost of development. which will add greatest features to your users like displaying products listing, users account creation, adding into carts, apply coupons, checkout, view order and much more.
  6. Synchronizations: Any changes on the website to the Categories, Catalog or Customers profile get reflected in your mobile phone app. So you don’t have to perform the changes on your app again
  7. Google Analytics: Google Analytics for Mobile Apps measures your app’s full value. See what users love and how to make them happier — and make your app more successful.
  8. Product Review: You might think that having negative reviews is a sale killer. The opposite is actually true. Having negative reviews can often be positive. It’s shown that products without negative reviews are seen as censored.
  9. Wish List Button: E-commerce sites that aren’t using wish lists are leaving revenue on the virtual desktop table. What’s better than having customers bookmark items they want and will most likely buy in the future?
  10. Related Products: People that buy online are impatient and you constantly lose sales as a result. Use Recomatic to display smart Related Products and get those sales back. No time to set it up? No problem! We take care of everything for you.
  11. Quick Checkout: A mobile app should contain Quick Checkout feature. The Quick Checkout feature allows shoppers to complete an order with predefined information from the quick check out profile and automatically sets the shipping and billing addresses for the customer.
  12. Multi-Currency: Build Magento app that can transact in an endless list of international currencies including USD, GBP, EURO, AED, YEN, INR and much more. Offer customers the true experience of international payments, anywhere, anytime.
  13. Multi-Lingual: A mobile app should also contain multiple language support so that customer can convert your store into 30 or more languages of their choice by simply selecting the languages from the drop down menu.
  14. Return Policy: Return policies are an essential feature of any e-commerce website. return policy should be clearly visible and well-written or illustrated.

Above mentioned are just main features that any E-commerce app must have. Excluding these, there are many other features which make the app successful. So, for the extended requirements of your business, you may have other customized app features.

Conclusion

A Good mobile app involves more than technology and the latest tools. An effective mobile app is a platform that requires a solid strategy. These are the very common feature which a mobile app have. If you are planning to create an eCommerce mobile app than the experienced team at Ipragmatech will help you. We will first understand your ideas and then creates an amazing product to you. which is Mobile App Builder for e-commerce Mobile App to you. If you need more help and idea about setting up your mobile app, feel free to contact us.

References

Magento: A Gift for You

Mobile app builder for your online store based magento2

Further Reading

7 Reasons to choose Magento eCommerce platform for your Online Store

A complete guide to build a native e-commerce mobile app

6 Reasons eCommerce Store Needs Mobile App

 

A quick guide to develop a PrestaShop mobile app.

We provide solutions to the client by building apps according to their requirements. We developed many apps on many different frameworks like SocialEngine, Magento, Woocommerce etc. Recently we got a new project from one of our clients. Their requirement was to develop an e-commerce app for their e-store which was on PrestaShop platform. Prestashop is a free open-source e-commerce solution. So the point was we have to build PrestaShop mobile app for their store using web-services.

As PrestaShop REST API was new for us and we knew that we would get problems during our implementation, but it would start at the first step was not expected 🙁 . We started the implementation and the first problem that we faced was how to build Prestashop mobile app. We can also say it as how to access Prestashop Webservice. Every time we hit the API , it gave “401 Unauthorized” and message “The server says welcome to Prestashop Webservice, please enter the authentication key as login. No password required”.
We did a lot of research, googled it, also found some solutions like – use the API key (The API key serves as the main identifier for the web service account you are creating) at the start of the URL

       http://[email protected]/

but every approach was fruitless. We tried every possible method to send the API Key with URL so that it can authorise the web service but nothing happened. The main confusing point was when we were hitting the URL directly on the browser by putting API Key at the start of URL it was working. Then after working several hours we found the solution. Before describing the solution I would like to list some essential points need to work on while accessing Prestashop Webservice :

Points to revisit before you start to build PrestaShop mobile app.

  1. Authentication key : This the most important key. Using this API key, the selected users will be able to access the web service. This key is provided by the server side. It is needed to send with the API.
  2. Permission for Resources : This is very important, as it enables the resources you want to make available to your user. These permissions are enabled from the server side.

To build Prestashop mobile app first you have to access its Webservice, so, you need to provide your authentication key or API key when request. No password is required only API key is enough for accessing the API. Now here, the problem is how to pass this API key with your request because if you will not provide this key it will not allow you to access Prestashop Webservice. The solution is while accessing the API from the mobile you need to pass this key in the header as BASIC AUTH.

When we add API Key with URL, Browsers are intelligent enough to understand it as username but the mobile web-services are not. So we need to pass it by building BASIC AUTH. We pass API Key as username and leave password blank as shown in below example:

     Request request = chain.request();
     String credential = Credentials.basic(Constants.API_KEY, "");
     request = request.newBuilder().header("Authorization", credential).build();

Conclusion

The above-explained solution can help many developers to start PrestaShop mobile app with its web-services. Giant eCommerce companies are now focusing on improving end-user experience on mobile devices. They are providing a strong technology infrastructure via cutting-edge mobile applications. Prestashop is one of the popular eCommerce open-source platforms and it has taken an important place in the eCommerce market for developing e-store. Using Prestashop API for e-store can be proved to be an intelligent option.You can also browse other apps already developed with Prestashop Webservices for example- PrestaShopee ,Prestashop mobile. If you need any help and assistance regarding app, website etc. development feel free to contact us.

References

Prestashop is a free open-source which provides the solution for e-commerce. For more information, you can visit the following link PrestaShop.

PrestaShop provides documentation for the list of all basic APIs that  are needed for the e-store.To get more details about the documentation you can visit this link PrestaShop Webservice

 

6 Reasons eCommerce Store Needs Mobile App

Mobile is becoming an important growth driver in e-commerce. The mobile e-commerce market size is currently estimated at 40 billion USD. Mobile visits account for one-third of e-commerce sites traffic. eCommerce store needs mobile app To have an e-commerce mobile app for electronic commerce store is like putting a  retail outlet in the customer’s pocket .

Most e-commerce store owners simply rely on a responsive web design for mobile visitors. Although this is a good commerce strategy, it isn’t a complete solution because responsive web design has some limitations such as :

  • All content is downloaded whether it is used or not.
  • Pages load slower; full-size images are downloaded, then resized to fit the device.
  • The initial cost of having a responsive website designed is usually higher than having a non-responsive site designed.

A complete and effective strategy has e-commerce mobile app as an integral part of it.The eCommerce store needs  mobile app because this is not just a “good to have” for e-commerce stores, they have become a must.

In this article, we have highlighted 6 reasons why we think mobile apps should be an important cornerstone of your mobile commerce strategy. Below are the reasons why your business needs mobile apps:

1. Customers Prefer Mobile Apps to Shopping Through Mobile Browsers

In a poll, 78% of customers said they prefer to access their desired shopping sites using an e-commerce mobile app than through mobile browsers. Mobile e-commerce makes shopping experience faster and more secure. Users do not have to worry about memorizing a URL or having to log in every time they want to place their usual order or even see what’s new.

2. Easier, Faster, And Secure Payments

A mobile app has secure payment options, which can be programmed to remember payment options for subsequent shopping. This reduces the buying process and time spent for the user. Buyers get discouraged when a buying process gets too complex leading to high cart abandonment rate. You definitely don’t want that.

3. Mobile Apps Support Social Sharing

Want your customers to do advertising for you by sharing your wares on Instagram,  Facebook, Twitter, and other social media sites? Mobile app developers have the ability to build social sharing right into the app. So your eCommerce store needs mobile app to share your store products socially which is very important for the store marketing. 

4. Mobile Apps Allow Push Notifications

The mobile app enables a personalized experience and interfaces perfectly designed for each device such as the Android or iPhone. Push notifications can be location based so that you can send your customers special offers when they get near one of your physical stores. Notifications can also be dispensed when you need to offer a promotion, run special sales, or even to get the word out about a new product. You cannot utilize push notifications to increase sales if you do not use mobile e-commerce.

5. More Control Over User Experience

Mobile apps give room for your developers to create a unique and powerful user experience tailored to the user’s device. You have control over the interface and present faster service. Apps let you go beyond the limitations of a responsive web design and work with the user’s preferred OS (iPhone, Android, etc.).

6. The eCommerce Store Needs Mobile App To Build Brand Loyalty

Nothing puts your products and brand at the forefront like a mobile app that the user sees every time they use their phone. Mobile apps are with the customers everywhere at all time; they have become like the virtual eyes and arms of the shopper making mobile apps a powerful tool for building and nurturing loyal customers.

Conclusion

These are just 6 of the benefits of developing  an e-commerce mobile app, but not everything. Some of the other benefits include caching heavy interface elements at your device once, geopositioning integration, offline mode, marketing advantages etc.

Want to see what mobile app development can do for your e-commerce business or startup? There are various native e-commerce mobile apps available in the market for example MagentoShop, SimiCartWooshopee etc. 

Top 5 Reasons why your online community needs mobile app

Do you have an online community? Would you like to improve user engagement on it ? One of the solutions is your online community needs a mobile app, because it will not only bring a large amount of user but also give an opportunity to access your community anytime and anywhere. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In this article, we have highlighted 5 reasons why we think mobile apps should be an important cornerstone of your online community. Below are the reasons why your online community needs mobile app:

1. Online community needs mobile app to improve User Engagement

No matter whether you are selling flowers or have a community for your family and friends, everyone needs a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your people. You can post messages to notify the members about a certain event; you can host debates and discussions among the members and keep the community active.

2. Be Visible to community member at All Times

We are attached to our mobile devices at the palms, and fingertips. We are never without our phones and we love using them everywhere from waiting for the bus or when we are on any trip. We can not carry our laptop everywhere and anytime, bu tit is easy to carry our mobile. It gives you a special opportunity to be with your community member at all time. We love the ability to share whenever we have a free second, and mobile devices allow us to be attached from anywhere at anytime.

3. Provide Value to Your Member

It allows more flexibility and can address specific member’s needs. You can text individually, sharing your personal thought that you do not want to share with other members of the community. You can create events or groups and can invite individually to any member. It makes you present yourselves to any member at any time and make them feel special and important

4. Build Brand and Recognition

The professionalism you show will increase trust and recognition by your targeted audience through your app. By having a mobile app, businesses get placed in the consumer’s pocket and are with them all the time. For your business what you really want to do is create an app that has features your customers will love while at the same time is well branded and beautifully designed.  The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

5. Cultivate Customer Loyalty

The most important reason why your online community needs a mobile app ,especially for your business , is customer loyalty. Other mediums like roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing slowly lose impact on customers because of the immense amount of advertising surrounding us all. To make a true and sincere connection with your customers, and making them a loyal lover of your product and/or service it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

Conclusion

A mobile app can thus make things simpler for your members of any kind of community. A feature-rich mobile app with incredible performance can help you to attract your members. Therefore, it’s time you think about having a mobile app for your community and take action in that direction asap. There are a lot of mobile apps available in the market that can fit  your app like  SocialAPI-connect,communicate,collaborate , YouNet , SocialEngine Mobile App based on the different framework like Socialengine , BuddyPress , Oxwall, phpFox etc.

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