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Tips to boost average order value on your eCommerce store

Average Order Value (AOV) is the measure of how much money your customers spend each time they place an order through your online store. It’s a simple calculation (revenue ÷ number of orders = AOV) that can reveal a lot about your customers and your business during a specific time period.
Getting customers to buy multiple items and spend more money on each order is a great way to increase sales and revenue. Thus, online retailers that are able to increase average order value(AOV) should also become more profitable.

statistic_id304929_average-us-online-shopping-order-value-as-of-1st-quarter-2016

This statistic provides information on the average order value of U.S. online shopping orders from the second quarter of 2012 to the first quarter of 2016. During the most recent quarter, online orders which were placed from a desktop device had an average value of 75.9 U.S. dollars.

Why Focus on Increasing AOV?

To increase revenue and cash flow. Improving AOV is a great way to get healthy cash flow back into your store without having to spend a lot of money. In fact, you don’t need to worry if your store gets less traffic, you will have higher revenues due to increased AOV.

Tips to increase average order value

1. Product Bundles: Product bundling makes buying multiple items at once easy. Bundles often group a primary product and its accessories (such as a Mobile Phone that can be matched with Mobile case and a headphone etc); or products that are used for a similar purpose (such as a jacket, scarf and gloves).

2. Up-Sell and Cross-Sell:

  • Up-Sell – Suggest a larger or more expensive version of a product a customer is viewing.up-sell
    For example, If the customer is looking at your shoes, suggest a similarly styled shoes at a higher price point.
  • Cross-Sell – Suggest additional items related to the one your customer is viewing. For example, If the customer is looking at a mobile phone, recommend a matching case or screen guard  of mobile phone.

cross-sell

3. Customer Rewards:

  • Promotions/Discounts – Offer discounts for spending more money or buying additional items.
    Or, offer valuable services such as free shipping when customers spend a certain amount.

promotion-discount

  • Rewards Points – Rewarding customers with points for spending more money on your site is a great
    way to increase AOV while at the same time fostering customer loyalty. The more customers buy, the
    more points they earn. Points can later be redeemed for discounts, free gifts, and other incentives.

4. Implement a free shipping: How frequently have you seen offers such as “free shipping when you spend over $49.99” when shopping online? It’s like a game against the total for online shoppers. They will keep throwing products into their cart until they reach the point where they gain free shipping. A win for your customers, and for you!

5. Easy Returns: One of the biggest concerns customers have about shopping online is whether or not they can return the items they purchase. If a customer thinks that returning something will be costly or difficult, he/she will buy fewer items to minimize their return risk. However, research shows that the more items customers buy, the more they actually keep (meaning they don’t return more items when the process is easy, they just want to know that easy returns are an option).

Conclusion

The strategies outlined here are all very different in how they get customers to increase the amount they spend in every order. Implement these strategies to your online and start noticing an increase in the average order value of your store.Thus this is the way to make more revenue with less traffic.

Top 10 reasons why you should invest in WooCommerce Mobile App?

Today is the era of eCommerce which has become the hub of largest business model. There are many eCommerce platforms like WooCommerceOpenCart, JigoShop and many more available. These platforms provide all kind of solution for clients. Though there are many platforms but WooCommerce is most famous and vastly used by online stores. In this article we explain 10 reasons why you should invest in WooCommerce mobile app for your online store.

WooCommerce is based on open source platform. It is a strong, extendable plugin that helps you sell anything efficiently. It integrates seamlessly with WordPress. It gives both store owners and developers complete control. So it is world’s favorite eCommerce solution. Here is the list of features which explain the key features of this platform and reasons why you should invest in WooCommerce mobile app.

Key reasons you should invest in WooCommerce mobile app :

1. Open Source – It is 100% open source. It gives you benefit from an active and growing community of contributors. Open source enables developers, designers and everyday people to tweak It. It build functionality on top of this platform.

2. Web Services API – With v2.1, It includes a REST API that allows store data to be accessed in either JSON or XML format. The current version is read-only (with a single exception for updating the status of an order). It allows developers to easily create, modify, and grow a store that meets their specifications.

3. Search Engine Optimization – As per SEO concerns Woo-commerce is 100% search engine because It runs on WordPress. WordPress recognized in the industry as one of the best platforms for SEO practices.

4. Checkout,Payment and Shipping – With this platform, you can sell both physical and digital goods in all shapes and sizes, offer product variations.Offer free shipping, flat rate shipping, or make real-time calculations. Shipping is highly configurable. It even supports drop shipping. It provide the ability to accept major credit cards, PayPal,and cash on delivery.

5. Mobile Commerce – This platform is designed to ensure your store and products look as good on a desktop computer as they do on your customers mobile phones. You can even turn your existing store into a mobile app with no custom coding by using a few third party tools/services.

6. Analytic and Reporting – This platform integrated with Google Analytic. It use some extensions like delivery notes for invoice and for other things.

7. Scalability – It can scale with you as you grow your business. From selling one product to thousands, and from your first order to your millionth, It will be able to scale and ride the wave with you.

8. Customer Service – A good customer service is provided by this platform with order tracking from account and order history with status updates.

9. Secure code – It is audited by Sucuri, the industry leader in plugin security, to ensure that it adheres to WordPress best practices and coding standards, and is kept secure and up-to-date.

10. Control Panel – It gives you complete control of your store, from taxes to stock levels to customer accounts. Add and remove extensions, change your design, and switch settings as you please. It’s all under your control.

Conclusion 

In above article we explained benefits to invest in Woocommerce mobile app for online store. It is covering more than 30% of eCommerce market. It is growing platform in the eCommerce field. There are many solutions like WooShopee – Woocommerce App,WooCommerce Demo Appmaker.xyz etc available in market which launch WooCommerce based mobile store in quick time.

References

WooCommerce

WooCommerce Mobile Application

WooCommerce API